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Our Fabric

What is gauze?
Gauze is a lightweight, loosely woven cotton fabric. Our 100% GOTS-certified organic, fair trade-woven gauze fabric is made up of multiple, thin layers of gauze attached to each other with small holding threads. These holding threads help to create the puckering of the fabric once it is washed and dried. Thanks to being loosely woven, gauze is a breathable fabric. Yet when layered, it provides warmth. This combo of breathability and warmth makes it perfect for year-round use.

How many layers of gauze are in your products?
2 layers 
teether blankets

4 layers
toddler bedsheet

8 layers
lace baby blanket
geo baby blanket
toddler bed blanket
toddler geo quilt

8 layers + batting
burp cloths

Why does the gauze product I've received look flat, and not puckered like in the photos I've seen?
The puckered state of gauze is achieved with washing and drying. Launder on cold, delicate cycle and tumble dry low. Voilà, you have puckered gauze! The fabric may continue to pucker up more with the next wash and dry. We include this information on an insert with each product.

My gauze item shrunk after I washed and dried it. Why?
When your gauze puckers, it will shrink to about 80-85% of its original size during the first couple of launderings. This is an inherent quality of the fabric, and essential to making the fabric pucker up. We account for this shrinkage in the item's sewn dimensions.

Why do you use unbleached/ivory gauze for your products and not much white?
Achieving a white cotton requires more processing. At this time, we've chosen for our commissioned fabric to undergo the least amount of processing. It's possible that your unbleached fabric may lighten a bit over time with washing. (We sell white body and hand towels made with fabric that we did not commission, and that had already been woven with white cotton.)

Product Care

How do I care for my gauze?
Be sure to follow the instructions on the care tag. Wash on delicate, cold cycle with like colors. Tumble dry low. Do not bleach. If you wash your item on hot and/or dry it on a hot setting, you may risk over-shrinking the gauze.

What laundry soap do you recommend for your products?
We like Charlie's Soap because it's natural, biodegradable, fragrance-free and hypoallergenic. It's a gentle, yet effective cleaning agent. If you're inclined to make your own soap from one of the natural laundry soap recipes out there, you might try that too.

Our product does not require any special kind of detergent, but we recommend natural ones because we believe that they are safest for children and for the environment. Natural detergents also help to maintain the purity of organic cotton.

Do you recommend fabric softener?
We recommend any natural fabric softener and/or natural dryer sheets, for the same reasons we suggest using natural detergent. As an alternative to liquid detergents, we recommend adding a sprinkling of grated olive oil soap to your wash.

My blanket got stained. Couldn't I bleach it?
Please don't! Your blanket is made from the highest grade of organic (read: chemical free) cotton on the market. The moment those fibers encounter bleach, they take on the toxicity of the bleach.  

What should I use to remove stains from my product?
We like biodegradable stain removers that come in a solid bar form, like Buncha Farmers and Grandma's Stain Stick. For really tough stains, you can try soaking in an all-natural oxygen bleach solution like Charlie's Oxygen Bleach Plus or Biokleen Oxygen Bleach Plus.

How can I protect my gauze in the washing machine?
Because gauze is a loose, open weave, it can snag if it gets caught on something. To protect your item from getting snagged during laundering, wash and dry without items that have zippers, hooks, or anything that could catch. Better yet, put your gauze item in a mesh wash bag for washing and drying. Be sure that the wash bag is large enough so that that item isn't tightly bunched up. This allows water and detergent to flow through the fabric in the washing machine, and air to circulate in the dryer.



My blanket doesn't look like "x" blanket I saw on Instagram. The trim/fabric looks like a different color, it puckered differently when I washed it....
IG photos of our products shown on other accounts are all edited differently than representations on our website, and this varies the appearance of our products. The color of the fabric can look brighter/whiter or yellower/darker depending on the editing applied to the customer photo. Trim colors in customer photos can look darker or lighter, warmer or cooler than our website representations depending on lighting and editing. Lastly, in terms of puckering, some customers don't dry their blankets in the dryer, and therefore the gauze puckers up less. Some customers use the dryer, so the gauze puckers up more. Still others photograph the blanket prior to it being washed, in its unpuckered state.

For these reasons, please use our website as the standard guide to the appearance of our products.

When are you having a sale?
We don't often mark down our products. Exceptions to this include discontinued designs (found in our sale section), sample items (on occasion we post them on Instagram), and our bundles (offered at a 10% discount under the product listing). If we offer a small discount, we notify all customers via our newsletter and Instagram accounts. Sign up for our newsletter at the bottom of this page to be sure to receive all notifications!

Do you have a discount code you can give me?
willaby chooses not to privately give out discount codes to convince customers to buy. Rather, we want you to purchase our products because you believe in their full value, and we're happy to answer any questions so that you can trust in making that investment. When we have them, we send out discount codes through our newsletter and post them on Instagram. Scroll down to the bottom of this page to sign up for our newsletter.

Do you offer special discounts to military families or families with multiples?
willaby loves military families, families with multiples, and families with special circumstances. Rather than selecting families for individual discounts, we choose to give everyone the opportunity for a discount when it becomes available.

Do you offer free shipping/do you offer First Class shipping/why does my shipping cost x amount?
For answers to these questions, see our shipping page.

I DM'd a question to you on Instagram, but I haven't heard back yet.
We operate our customer service via email at You can email us directly, or use the contact form to reach the same email address. Email is a more effective way for us to keep track of customer needs than DM. If your DM is of the customer care variety, we will request that you email our customer service. Relatedly, if you leave a comment on our IG feed regarding a specific customer care need, we might ask you to email so that we can better address your need.

Is there a customer service number I can call?
We currently operate all of our customer service via email!