What is gauze?
Gauze is a lightweight, loosely woven cotton fabric. Our 100% certified organic, ethically woven gauze fabric is made up of multiple, thin layers of gauze attached to each other with small holding threads. These holding threads help to create the puckering of the fabric once it is washed and dried. Thanks to being lightweight and loosely woven, gauze is a breathable textile. Yet when layered, it provides warmth. This combo of breathability and warmth makes it perfect for year-round use.

How many layers of gauze are in your products?

2 layers

teether lovie
2-layer pillowcases
2-layer flat & fitted sheets

4 layers

wash cloth
4-layer pillowcase
4-layer toddler & twin flat sheets
hooded towel

8 layers

lace baby blanket
geo baby blanket
toddler bed blanket
toddler geo bed blanket

12 layers

burp cloth
geo burp cloth

Why does the gauze product I've received look flat, and not puckered like in the photos I've seen?
The crinkled and fluffy state of gauze is achieved with washing and drying. Launder on cold, delicate cycle and tumble dry low. Voilà, you have crinkled gauze! We recommend washing and drying your fabric immediately upon receiving it. This helps the open weave to close up and become less susceptible to possible damage. The fabric may continue to crinkle up more with the next wash and dry. We include this information on an insert with each product.

Unwashed 4-layer gauze on the left, washed 4-layer gauze on the right (zoom in...)

My gauze item shrunk after I washed and dried it. Why?
When your gauze crinkles, it shrinks to about 85-90% of its original size during the first couple of launderings. This is an inherent quality of the fabric, and essential to making the fabric pucker up. We account for this shrinkage in the item's sewn dimensions.

Why do you use unbleached & undyed gauze for some your products, and not white?
Achieving a white cotton requires more processing. At this time, we've chosen for our fabric to undergo the least amount of processing. Please note that sometimes the hue of one unbleached and undyed product may be very slightly different than another. This is because the natural hue of the unprocessed cotton itself may vary slightly between lots. Over time, your unbleached and undyed item may lighten as a result of repeated launderings. 

When I look closely at my gauze, I see that it has tiny brown flecks scattered across the surface. Does this mean it has a quality issue?
Minuscule brown flecks in the yarns used to make your gauze are completely normal for minimally processed cotton, and are, in fact, proof that it has been minimally processed. The small flecks are a part of the cotton plant that gets woven into the yarn. We take pride in our minimally processed fabric because it saves energy and benefits the environment. Rest assured that these flecks are barely noticeable and minimize with washing. And some people love them because they give the gauze a natural look!


How do I care for my gauze?
Be sure to follow the instructions on the care tag. Wash on delicate, cold cycle with like colors. Tumble dry low. Avoid laundering with Velcro, hooks, or zippers. Do not bleach or use detergents that contain whitening agents. If you wash your item on hot and/or dry it on a hot setting, you may risk over-shrinking the gauze.

We recommend washing and drying your gauze for two cycles after you receive it. This will close up the weave of the gauze and make it ready for use.

What laundry soap do you recommend for your products?
We recommend natural, biodegradable detergents as gentle, yet effective cleaning agents. We are big fans of Arm & Hammer Washing Soda + grated Castile soap. Charlie's Soap is another favorite.

Because so much of our fabric is minimally processed and has not been stripped of impurities, we caution against using laundry soaps containing harsh cleaning agents or whitening agents. It is possible that these soaps could leave white splotches on our undyed gauze. Unfortunately many detergents marketing themselves as gentle actually contain toxic substances and harsh cleaning agents. Please note that willaby cannot be held responsible for the effects of harsh cleaning agents and/or bleach on our fabrics.

Do you recommend fabric softener?
If you wish to use it, we recommend natural fabric softener and/or natural dryer sheets, for the same reasons we suggest using natural detergent.

My blanket got stained. Couldn't I bleach it?
Please don't! Your blanket is made from the highest grade of organic (read: chemical free) cotton on the market. Using bleach or any other synthetic cleaning agent will affect the chemical-free status of the fibers.

What should I use to remove stains from my product?
We like biodegradable stain removers that come in a solid bar form. This is the bar soap that we currently use for stains. For really tough stains, you can try soaking in an all-natural oxygen bleach solution. (Keep in mind that using the latter method on any of our undyed fabrics may lighten them.)

How can I protect my gauze during laundering?
Because gauze is a loose, open weave, it can snag if it gets caught on something. To protect your item from getting snagged during laundering, wash and dry without items that have zippers, hooks, or anything that could catch on the fibers. You might also choose to put your gauze item in a mesh wash bag for washing and drying. Be sure that the wash bag is large enough so that that item isn't tightly bunched up. This allows water and detergent to flow through the fabric in the washing machine, and air to circulate in the dryer.

Lastly, we do not recommend using any kind of dryer ball in the dryer with your gauze. These have the potential to strip your gauze of its softness.

How do I fix a snag on my gauze?
A snag can be easily fixed using a needle and thread. Thread a needle, and knot the thread to the loop of the snag. Using the attached needle and thread, pull the snag through the back of the fabric. This will hide it inside the layers of gauze. Once you pull the needle and thread through to the back of the fabric, snip the sewing thread short enough so that it’s hidden inside the fabric. We're working on getting a video up on this method. In the meantime, you can email our customer service at if you would like further instructions.

Our repair kit contains needle and thread, as well as fabric to patch up wear-and-tear.


Can I get fabric swatches of your colors?
Yes! Swatches are especially helpful for planning out decor, or simply getting in-person clarity. Order swatches here. 

Do you offer embroidery on your products?
We do not offer machine nor hand embroidery. The biggest reason is that when gauze is manipulated under an embroidery machine (more suitable for dense weave fabrics), or by hand with a needle and thread, it's quite possible for the surface of this loosely-woven fabric to get roughed up. Also, the stiffness of machine embroidery doesn't compliment the soft, rippled texture of the fabric, and hand-embroidery doesn’t tend to show up well on the rippled texture of gauze. 

We do not recommend sending our blankets off to other companies or individuals to have them embroidered, due to the risk of damage to your blanket while it is not in your possession or, quite possibly, package loss. We do not endorse nor partner with any companies providing embroidery services.

Do your hand-loomed rugs require anti-slip pads?
We recommend natural rubber grip pads if you are using our rugs in a home frequented by children, or where children reside. Anti-slip pads underneath the rugs will help keep them in place around young crawlers, walkers, and "kids being kids." 

My blanket doesn't look like "x" blanket I saw on Instagram. The trim/fabric looks like a different color, it puckered differently when I washed it....
Customer's IG photos of our products are all edited differently than the images on our website, and so the appearance of our product will vary from photo to photo. The color of the fabric can look brighter/whiter or yellower/darker depending on lighting and editing. Trim colors in customer photos can look darker or lighter/warmer or cooler than our website representations depending on lighting and editing. Lastly, in terms of puckering, some customers don't dry their blankets in the dryer, and therefore the gauze puckers up less. Some customers use the dryer, so the gauze puckers up more. Still others photograph the blanket prior to it being washed, in its unpuckered state.

For these reasons, please use our website as the standard guide to the appearance of our products, and email us with any questions prior to purchasing. Keep in mind, however, that no photograph is a perfect representation of how the product will look in person. We do think you'll be pleased with the in-person experience of our rich colors and luxuriously soft fabric!

When are you having a sale?
We do sales a bit differently than most other shops. Rather than marking down on traditional sales days, we follow the natural flow of when we need to move items off our shelves. We put discontinued designs and sample items on sale, and occasionally offer small discounts on regularly-priced merchandise that we'd like to promote. If we offer a promotion, we notify customers via our newsletter, Facebook, and Instagram. Sign up for our newsletter at the bottom of this page to be sure to receive all notifications!

Do you have a discount code you can give me?
willaby chooses not to privately give out discount codes to convince customers to buy. Rather, we'd love for you to purchase our products because you believe in their value. We're happy to answer any questions so that you can trust in making that worthwhile investment. When we have them, we send out discount codes through our newsletter and post them on Facebook and Instagram. Scroll down to the bottom of this page to sign up for our newsletter.

Do you offer free shipping/why does my shipping cost x amount?
For answers to these questions, then please see our shipping page.

I DM'd a question to you on Instagram, but I haven't heard back yet.
We do our best to keep up with DM's, but we find email to be the most effective way to monitor customer needs. If your DM or social media comment requires a detailed answer/conversation, we might send you over to, where we can give you the most focused care. You may also use our contact form to reach the same customer service email address.

Is there a customer service number I can call?
We currently operate all of our customer service via email. Our customer service team answers emails Monday through Friday. Outside of the weekends, it's our goal to answer your email within 24-48 hours.