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our story

Our values

willaby is an Athens, GA-based design studio established in 2014 that makes timeless, sustainable children’s and home goods from 100% GOTS-certified organic cotton gauze. Our fabrics are woven abroad by Fair Trade textile companies paying a fair wage, providing safe working conditions, and treating our environment with care. We work directly with mills to weave to our specifications, which produces richly colored fabrics that wear and wash up well over time.

willaby’s collection is ethically sewn in the U.S. and India. Our sewing facilities in India are Fair Trade certified and GOTS certified. Being GOTS certified in fiber and production earns our India-made products the GOTS certified label.

willaby practices a no-waste policy, incorporating fabric scraps into quilts, hand-woven rugs, and sustainable paper craft.


Our name

willaby was owner and designer Kim's childhood nickname, after a character in her favorite book. Willaby was an artist and dreamer who lived with an open heart. It was with this heart-forward spirit that our company willaby (lowercase) was formed following the birth of Kim’s son, and continues to thrive.