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our story



willaby was founded 10 years ago by a mother who wanted nontoxic + modern blankets for her newborn son. On an ever-evolving quest to provide the very best in organic cotton gauze, our brand has grown tremendously since those early days, expanding beyond 100% GOTS-certified organic baby blankets to GOTS-certified bedding, accessories, and home goods. Staying true to its roots, willaby is still 100% owned by its creator, Kim. Based out of the South (Athens, GA) since its inception, our company makes it a priority to dialogue with the historical production of cotton in a responsible manner. We believe that safe and ethical production of cotton, the most widely used fiber in the world, can transform history and change lives.


our values

willaby's design studio focuses on timeless, sustainable children’s and home goods made entirely from 100% GOTS-certified organic cotton gauze. Our luxuriously soft gauze is woven abroad by textile companies paying a fair wage, providing safe working conditions, and treating our environment with care. We work directly with mills to weave to our specifications, which produces richly colored fabrics that wear and wash up well over time.

Our collection is ethically sewn with care in the U.S. and India. Our rugs are handwoven in the U.S. at a family workshop.

willaby practices a no-waste policy, incorporating fabric scraps into quilts, handwoven rugs, accessories, and sustainable paper craft.

our name

willaby was owner and designer Kim's childhood nickname, after an artistic, conscience-driven character in her favorite book. This synthesis of creativity and integrity is at the heart of everything we do at willaby.