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our values

willaby is an Athens, GA-based design studio established in 2014 that makes timeless, sustainable children’s and home goods from 100% certified organic cotton gauze. Our luxuriously soft gauze is woven abroad by textile companies paying a fair wage, providing safe working conditions, and treating our environment with care. We work directly with mills to weave to our specifications, which produces richly colored fabrics that wear and wash up well over time.

willaby’s collection is ethically sewn with care in the U.S. and India. Our rugs are handwoven in the U.S. at a family workshop.

willaby practices a no-waste policy, incorporating fabric scraps into quilts, handwoven rugs, accessories, and sustainable paper craft.


our name

willaby was owner and designer Kim's childhood nickname, after an artistic, conscience-driven character in her favorite book. This synthesis of creativity and integrity is at the heart of everything we do at willaby.
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