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our story

Our values

willaby is an Athens, GA-based design studio established in 2014 that makes modern, classic bedding and children’s goods from 100% GOTS-certified organic cotton gauze. willaby’s collection is ethically sewn in the U.S. by skilled craftspeople. Our fabrics are woven abroad by textile companies paying a fair wage, providing safe working conditions, and treating our environment with care. We work directly with mills to weave to our specifications, which produces a fabric that wears and washes up well over time. willaby practices a no-waste policy, incorporating fabric scraps into quilts, hand-woven rugs, and sustainable paper craft. We believe that good design is timeless, well-constructed, and makes thoughtful use of resources. 

Our name

willaby was owner and designer Kim's nickname, after a character in her favorite book. Willaby was an artist and dreamer who lived with an open heart. It was with this heart-forward spirit that our company willaby (lowercase) was formed following the birth of Kim’s son, and continues to thrive.