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Our values


willaby is an Athens, GA-based design studio established in 2014 that makes timeless, sustainable children’s and home goods from 100% GOTS-certified organic cotton gauze. Our luxuriously soft gauze is woven abroad by Fair Trade textile companies paying a fair wage, providing safe working conditions, and treating our environment with care. We work directly with mills to weave to our specifications, which produces richly colored fabrics that wear and wash up well over time. 


willaby’s collection is ethically sewn in the U.S. and India. Our sewing facilities in India are Fair Trade certified and GOTS certified. Being milled and sewn GOTS certified earns our India-made products the GOTS certified label. A local, family-run company sews our U.S.-made product from the same GOTS-certified fabric. 


willaby practices a no-waste policy, incorporating fabric scraps into quilts, handwoven rugs, and sustainable paper craft.


Our name


willaby was owner and designer Kim's childhood nickname, after a character in her favorite book. Willaby is an artist and dreamer who lives with an open heart, puts thoughtful intention into her work, and cares deeply about connection with others. It was with this heart-forward spirit that our company willaby (lowercase) was formed following the birth of Kim’s son, and continues to thrive.