Founded in 2009, willaby is a small business that has been committed for 15+ years to organic, nontoxic home textiles and floor coverings.
Our product line is focused on babies and children. Honoring the sacred nature of birth, family, & home, the highest level of care is put into the conception and creation of our goods.
Made entirely of 100% GOTS-certified organic gauze, our products adhere to the world's highest standard of purity. We partner with a small manufacturer in Portugal to ensure that the people & ecosystems involved in our manufacturing are treated with care.
willaby's journey with organic gauze began in natural dye pots in willaby owner Kim's home. The earth hues of our collection—which echo the gentle texture of gauze—are drawn from colors she developed from earth elements like walnut, iron, madder, and indigo.
We choose to work with gauze because of its unique properties. It's lightly layered, warm-yet-breathable, and soft. It is one of the most soothing fabrics for children and mothers, and anyone wanting to uplevel their sleep experience.