Founded in 2009 in our owner's home, willaby has been committed for 15+ years to safe & nontoxic products for baby & home.
Honoring the sacred nature of birth, family, & home, the highest level of care is put into the conception and creation of our goods.
Made entirely of 100% GOTS-certified organic gauze, our products adhere to the world's highest standard of purity. We closely partner with a small manufacturer to ensure that the people and ecosystems involved in our manufacturing process are treated with care.
We chose to work with gauze due to its unique properties: layered, warm-yet-breathable, and soft. Our journey with organic gauze began in natural dye pots in owner Kim's kitchen and backyard. The earth hues of our line are inspired by those initial colors created directly from earth elements like walnut, iron, madder, and indigo--colors that echo the gentle & soft texture of gauze.